In 2004, Hardware & Lumber Ltd. inherited Jamaica's leading hardware/home improvement retail brands of Rapid Sheffield, H & L True Value, Carib Enterprise and Colour Choice. H & L set out to consolidate its market position, with the objective of creating a universal brand for its retail stores islandwide.
On October 1, 2005, H&L True Value stores were re-branded, and the company formally introduced its new retail identity RAPID TRUE VALUE to Jamaica.
The Rapid True Value product offering includes Lumber, paint, hardware, plumbing, lawn and garden supplies, electrical supplies, lighting fixtures, windows, doors, sanitary ware, stationery, house wares and appliances.
Hardware & Lumber Ltd. operates ten Rapid True Value stores across Jamaica, and are differentiated by Hardware Stores and Home Centres:
- Hardware Stores target mainly, large contractors/developers and resellers
- Home Centres target do-it-yourselfers